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Good logos feature something unique without being overdrawn. Principle of design; which translates to: Keep It Simple, Stupid. It does convey a very important design consideration. Simple logos are often easily recognized, incredibly memorable and the most effective in conveying the requirements of the client.
A refined and distilled identity will also catch the attention of a viewer zipping by signage at 70 miles per hour, on packaging on the crowded shelves of a store, or in any other vehicle used for advertising, marketing and promotion.
Memorable Following closely behind the principle of simplicity, is that of memorability. An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo. You may be interested to see some examples of bad logo designs. Surprising to many, the subject matter of a logo is of relatively little importance, and even appropriateness of content does not always play a significant role.
This does not imply that appropriateness is undesirable. It merely indicates that a one-to-one relationship between a symbol and what it symbolized is very often impossible to achieve and, under certain conditions, objectionable.
Ultimately, the only mandate in the design of logos, it seems, is that they be distinctive, memorable, and clear. Timeless An effective logo should be timeless — that is, it will endure the ages.
Will the logo still be effective in 10, 20, 50 years?
Notice how the Coca Cola logo has barely changed since ? That is timeless design. Thanks for the tip off Jon. Versatile An effective logo should be able to work across a variety of mediums and applications.
The logo should be functional. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size. The logo should be able to work both in horizontal and vertical formats.
Ask yourself; is a logo still effective if: Printed in one colour? Printed on the something the size of a postage stamp? Printed on something as large as a billboard? Printed in reverse ie. This allows one to focus on the concept and shape, rather than the subjective nature of colour.
One must also remember printing costs — the more colors used, the more expensive it will be for the business over the long term.
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I like to work first in black and white to ensure that the logo will look good in its simplest form. Color is very subjective and emotional.
This can distract from the overall design — say if you saw your logo in all red, that color may be the first thing that you respond to and not the composition of the design elements.
I will not even consider submitting color suggestions to a client for review until they have signed off on a final black and white logo. When designing logos, the Pantone colour system is recommended. Appropriate How you position the logo should be appropriate for its intended purpose.
This would not be so appropriate for a law firm. A logo is purely for identification. Paul Rand also has a say on this topic: Should a logo be self-explanatory?
It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning. A logo derives its meaning and usefulness from the quality of that which it symbolizes. If a company is second rate, the logo will eventually be perceived as second rate.Mar 22, · ict coursework help!?
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It used to be the case that students would study over a two-year period, and that they would sit examinations at the end of each year (AS and. GCSE ICT past papers, mark scheme, student guide, sample assessment and Specifications.